- Bridgestone is providing premium tires for more than 1,000 vehicles to help keep the official Olympic and Paralympic fleet in motion.
- Beyond tires, the company is also supporting athletes, staff and operations through road safety education, automotive service, highperforming sports equipment, and more.
- Bridgestone’s contributions to Paris 2024 are designed to showcase its commitments to safety, sustainability, inclusivity and innovation.
Bridgestone Drives Premium Performance Through Tires and Beyond at the Olympic and Paralympic Games Paris 2024
Tokyo (July 2, 2024) Bridgestone Corporation (Bridgestone) is proudly contributing a variety of tires, services and performance products at the Olympic and Paralympic Games Paris 2024. As a Worldwide Olympic and Paralympic Partner, Bridgestone is committed to helping support and enhance the experience for all athletes, staff, fans and visitors in Paris.
Bridgestone is a global leader in tires that drive premium performance. The company’s contributions to Paris 2024 operations and activities are designed to showcase how we are creating social and customer value through safety, sustainability, inclusivity and innovation.
These efforts include:
- Advanced tires and automotive service for Paris 2024 fleet vehicles;
- Road safety education for Paris 2024 drivers;
- Collaboration with fellow Paris 2024 partners to advance inclusive and
sustainable transportation options at the event; and - High-performance golf products
“The Olympic and Paralympic Games are power platforms that unite and inspire people around the world through emotion and performance, said Laurent Dartoux, Management Board Chair and Group President, Bridgestone Europe Middle East and Africa (BSEMEA). The objectives of the Olympic and Paralympic movements closely align with Bridgestone’s mission ‘Serving Society with Superior Quality’ and our vision to create a more sustainable world for future generations. Through our support for Paris 2024, we are promoting and demonstrating our shared values to our employees, our communities and our customers.”