Better Never Settles – Bridgestone Debuts POTENZA Sport Tyre (with Extended Warranty)

Bridgestone today debuts its new flagship POTENZA tyre – POTENZA Sport. Representing the spirit of Better Never Settles, POTENZA Sport is engineered using state-of-the-art tyre technologies and offers superior road holding performance. In Hong Kong and Macau, we complement the tyres with two extended warranties which are the best in the region.


POTENZA Sport inherits and enhances key performance characteristics from tyres across the POTENZA family. It sets a new standard in premium and high-end sport performance with its exceptional cornering and straight line stability, offering drivers outstanding control on both dry and wet road conditions.


POTENZA Sport features various new and innovative technologies in tread pattern design, compound and construction. Innovative 3D sipes are applied to the tyre tread pattern design to increase shear stiffness, as well as to improve and enhance braking and abrasion resistance. The compound contains an optimized formula that is combined with innovative mixing technology to improve the tyre’s wet and dry handling performances. Bridgestone also deployed a new hybrid crown reinforcement to maximise tyre stability at high speed. A sporty carcass package is also applied to increase stability and steering response, while optimising rolling resistance.


During the tyre design and development stage, virtual tyre development technology played a critical role in enabling Bridgestone to accurately predict the tyre’s performance without having to physically produce and test it. This has the dual benefits of being more environmentally-friendly due to the reduced amount of resources required, as well as shortening the duration of the development process, accelerating time-to-market.


“POTENZA Sport raises the bar for premium performance tyre products and represents the spirit of Better Never Settles”, commented Mr Matsukawa Yang, Head of Distributor Sales, Bridgestone Asia Pacific Pte Ltd. “Leveraging our extensive experience in developing cutting-edge tyre technologies and innovations, POTENZA Sport is designed to meet the driver’s needs and expectations by unlocking the performance of their vehicle while keeping them in control.”


POTENZA Sport tyres are original equipment on some of the most prestigious car brands, including the Maserati MC20 supercar, Lamborghini Huracán STO, BMW 8 series, amongst others.


POTENZA Sport will be available across selected markets in China and Asia Pacific from August 2021 onwards. The tyre will be available in 84 sizes from 17’’ to 22” and is suitable for a wide range of premium sports sedans and SUVs as well as high performance sports cars.


Buying POTENZA Sport in Hong Kong and Macau can receive 100 days of road hazard warranty and extra 2 years of tyre warranty (so 7 years in total). For details, please visit

Potenza Sport

Potenza Sport

Potenza Sport

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