POTENZA SPORT EVO Evolves Its High-Performance Driving Experience

• High Speed Control
• Brakig in Wet and Dry

Bridgestone’s sole distributor for Hong Kong and Macau — Tong Seng Company Limited announced the launch of the new high-performance tire POTENZA SPORT EVO on October 2, 2026. The new tires inherit the sporty performance of the POTENZA SPORT, further enhancing high-speed handling, wet and dry braking, and durability, making every ride more effortless.

The POTENZA SPORT EVO incorporates ENLITEN technology, balancing high-performance driving and driving efficiency. Whether it’s a fuel, hybrid, or electric vehicle, drivers can enjoy the distinctive handling of the POTENZA series, along with the stability and confidence needed to tackle different road conditions.

[Stability/Precise Handling] Reinforced Tread and Carcass for Stability on Straights and Corners

POTENZA SPORT EVO is developed and produced in Europe. The sporty ultra-wide tread design increases effective contact area, and the high-rigidity compound combined with reinforced tire body and crown reinforcement provides stable support for high-speed driving and cornering.

Whether accelerating on straight-line roads or steering continuously, the tires maintain clear traction performance, turning the driver’s steering into more direct and precise vehicle responses.

【Confident Wet Grip] The Compound and the Grooves were Optimizes to Handle the Rain with Ease

Facing the frequent rainy conditions in Hong Kong and Macau, wet performance is a key upgrade for the POTENZA SPORT EVO. The new tires have optimized compound formulations, ribs, and groove designs to help drain water from the contact ground while maintaining grip between the tire and the road.

From slippery straights to rainy corners, the POTENZA SPORT EVO is committed to delivering stable and predictable handling response.

[Proven Dry/Wet Braking] Both Wet and Dry Braking Distance is reduced

According to internal tests conducted by Bridgestone in specified sizes, compared to the previous generation POTENZA Sport, the POTENZA SPORT EVO has reduced wet braking distance by 5% and dry braking distance by 2%. This advancement allows the new tires to retain sporty handling while further improving braking performance on both dry and wet surfaces.

The POTENZA SPORT EVO also incorporates ENLITEN technology, balancing tire lifespan and driving efficiency, supporting both fuel and electric vehicle drivers.

[Available Sizes]

POTENZA SPORT EVO is gradually being released globally, offering more than tire sizes (17 inches to 22 inches), meeting the needs of many top European sport private cars and SUVs.

The POTENZA SPORT EVO in Hong Kong and Macau comes with a 180-day “Road Hazard Warranty” and a 5-year “Manufacturer’s Tyre Warranty.” For details, please refer to: https://bit.ly/3rN1AYA。